It’s never been about the features. It’s always been about the music.
Every headphone brand brags about the same true wireless features. They tell us the things we already know about them.
We took this opportunity to show people that it’s not about the features.
It never has been.
It’s all about the music.
My Role - Jr. Copywriter
Agency - Translation LLC
Executive Creative Director - Jason Campbell
Creative Lead - Castro Desroches
Senior Copywriter - Mia Madrid
Senior Art Director - Rachel Leathers
Copywriter - Karan Raikar
Art Director - Kevin Lu
Project Mgmt - Sadie Langemo