In search of an upbeat, social forward narrative, Starbucks wanted consumers to say yes to Springtime. With the introduction of the new Cinnamon Caramel Cream Nitro Cold Brew, we featured seven Starbucks beverages to create a visual world that would encourage Springtime optimism in our consumers. Whether you were skating in the park, taking a train ride with friends, or getting caught in the rain, Starbucks wanted to encourage consumers to have an adventurous Springtime.