What happens when your hands are finally free?
The new Ray-Ban Meta smart glasses are a first of it’s kind set of tech that allow you to capture photos, videos, and so much more, completely hands-free. They’re tech that help you to live completely in the moment, while still capturing all the content you love.
We tapped into what it really means to live in the moment, hands-free, with some help from Busta Rhymes’ 1997 classic “Put Your Hands Where My Eyes Can See”, showing just how much fun you can have with both your hands finally free.
Jet Lagged w/ Little Simz.
We created two music video style pieces, shot exclusively in 9x16 format to tell these stories. In this film, we watch as Little Simz makes the most out of being jet lagged in the middle of the night.
Off-Spring w/Offset.
In this film with Offset, we watch him get himself into the right mood before a show, making sure he has all the right vibes for the night.
Then, we put on a concert.
Tying together the main idea of living in the moment, we put on a free event with the hook of the song in mind “Do you really wanna party with me?”. The show, titled Hands Free Brooklyn, was a one time experiential event with performers Offset, Coi Leray, and of course Busta Rhymes himself. The event invited fans to come party the way they were meant to, with their phones away and living in the moment. We gave away 600 pairs of free Ray-Ban Meta smart glasses for people to capture all of the content they’d want at the show, completely hands free.
My Role: Copywriter
Agency: Translation LLC
CCO: Jason Campbell
GCD: Castro Desroches
GCD: Aryan Aminzadeh
Sr. Copywriter: Wilsynn Wheat
Sr. Art Director: Sara McLaws
Art Director: Jordyn Silver
Directors: Uncanny
Experiential Production: Space & Time